PPC Management – Keyword Targeting
August 26, 2008
When building out your pay per click campaigns, an important area to pay attention to is keyword matching options. While this functionality is called slightly different things depending on with pay per click service you are using, most major PPC engines offer a variety of keyword match types. Understanding these types and utilizing them for your benefit can mean the difference between a successful ppc effort and a failed one.
Why so dramatic? Well, I can’t help myself as getting the keyword matching options wrong can ‘clean out’ your advertising budget faster than you can say ‘why didn’t I pay attention to that?’
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PPC Management — Adwords Quality Score Updates
August 22, 2008
If you have been advertising via pay per click using, you have likely come face to face with Google Adwords’ dreaded/beloved quality score.
By assigning a quality score to each keyword in your campaigns, Google is able to show ‘the most relevant’ ads to their users, in order to ensure the ‘best user experience’. Whether that is actually the result or not remains to be seen, but what is certainly true is that every advertiser using Google Adwords absolutely must cater to their quality scores. To ignore them only results in poor performance and decreased return on your advertising dollar.
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PPC Management and the Google Content Network
August 15, 2008
I’ll be honest.
I have a secret that I’ve been keeping. I can’t help but let it out.
My favorite PPC network is without a doubt the Google Content Network.
What was once a confusing and untameable beast has become a reliable traffic behemoth. Smart ppc advertisers have realized this and are reaping the rewards.
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