PPC Management – Google Reports
September 10, 2008
If you are an active, or potentially active, pay per click advertiser then you need to understand the importance of data. Within your ppc campaign management area, you will have access to an increasing amount of data relating specifically to your pay per click efforts. Now having all this data is all well and good, but what separates the men from the boys in the pay per click game is knowing what data is important and how to interpret it.
This is where a useful section of your Google Adwords account comes in very handy: Reports. Yep, sounds boring and is likely to be ignored by most Adwords’ users. However, learning how to produce usable and actionable data from the Reports section is a critical component to climbing to the top of the ppc mountain.
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