Why Product Listing Ads Are Worth Testing
January 31, 2011
Product listing ads from Google AdWords have been available to most advertisers since mid-November-ish. Depending on how you our your clients want to set up bidding controls, the actual setup of product listing ads can be somewhat of a pain and a bit confusing. However, the ability to test this new avenue for revenue is an important one.
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The Improved Ad Preview Tool From Google
January 29, 2011
Here is a recently released tool from Google AdWords that I’ve benefited from in serving my ppc management clients already: the improved ad preview tool.
When signed into an AdWords account and using the ad preview tool, there are some great settings/controls that make testing your ads much easier. When dealing with things like geographic targeting, the new settings to preview ads for specific locations make debugging or discovering issues much easier.
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Google AdWords Display URL Changes
January 27, 2011
Recently, Google announced that they were going to be updating the way the display url is shown to users of their site. Based on their own testing, Google has determined that by standardizing the capitalization of the display url’s subdomain and domain portions (sub-directory seems to retain its existing case) to lowercase, among other things, the ad click through rates increase.
This development has now been rolled out to most/all(?) users.
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