Well, more testing, here we come…
February 5, 2011
So, this announcement from Google AdWords seems like a pretty big deal. Not on the level of say, the introduction of broad match modified match type, but a big deal none the less.
Basically, it appears that Google is potentially using the first line of an ad’s description and appending it onto the headline. This is actually a very big deal. The headline of an ad has great impact on the ad’s CTR% – how much always varies by situation, but it is typically the most significant element of an ad in terms of affecting CTR%.
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