Answers to the Quality Score
April 29, 2008
The Quality Score in Google is a relatively new concept in PPC bidding, but it is something that a reputable Google Adwords management firm should be very familiar with. After all, the Quality Score offers an inside look into why some companies are charged more than others on the same keyword.
The Quality Score was created so that Google could promote relevant search results even on their paid searches. At the time, the idea was both controversial and brilliant. Once again, Google was putting the interests of their searchers at the front of their business model, but as you can imagine, it angered – and continues to anger – a number of paying customers.
A strong Google Adwords management firm will know ways to help your company improve your Quality Score. Talk with your Google Adwords management team to find different ways to get more clicks for a lower cost than your competitors, increasing the success of your PPC campaign.
So what constitutes your Quality Score? Your Google Adwords management team will tell you that your Quality Score is dynamic and always changing. It is assigned to each of your keywords individually and uses a variety of factors to measure how relevant that keyword is to your site and the user’s query. The more relevant your site to their query, the lower your price will be. You will see your ad text higher on the search engine results pages with a good Quality Score and strong Google Adwords management advice.
What influences the Quality Score and what factors can you work with your Google Adwords management team on to improve your score? In order to determine the Quality Score on Google, the keyword’s minimum bid is taken into consideration. Google will pull historical data on the clickthrough rate.
Does your keyword fit in with the rest of the keywords in its ad group? Does your ad text match the keywords that you are bidding on? If you have bought the keyword “pink sneakers” but write ad text about horse equipment, you are going to see a poor Quality Score. Your Google Adwords management team can revise and test different ad text to help your Quality Score.
Finally, your landing page plays an important role in your Quality Score as well. You will see a better score with your Google Adwords management firm if you have a landing page that matches the keywords that you have purchased.