Well, more testing, here we come…
February 5, 2011
So, this announcement from Google AdWords seems like a pretty big deal. Not on the level of say, the introduction of broad match modified match type, but a big deal none the less.
Basically, it appears that Google is potentially using the first line of an ad’s description and appending it onto the headline. This is actually a very big deal. The headline of an ad has great impact on the ad’s CTR% – how much always varies by situation, but it is typically the most significant element of an ad in terms of affecting CTR%.
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Why Product Listing Ads Are Worth Testing
January 31, 2011
Product listing ads from Google AdWords have been available to most advertisers since mid-November-ish. Depending on how you our your clients want to set up bidding controls, the actual setup of product listing ads can be somewhat of a pain and a bit confusing. However, the ability to test this new avenue for revenue is an important one.
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The Improved Ad Preview Tool From Google
January 29, 2011
Here is a recently released tool from Google AdWords that I’ve benefited from in serving my ppc management clients already: the improved ad preview tool.
When signed into an AdWords account and using the ad preview tool, there are some great settings/controls that make testing your ads much easier. When dealing with things like geographic targeting, the new settings to preview ads for specific locations make debugging or discovering issues much easier.
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Google AdWords Display URL Changes
January 27, 2011
Recently, Google announced that they were going to be updating the way the display url is shown to users of their site. Based on their own testing, Google has determined that by standardizing the capitalization of the display url’s subdomain and domain portions (sub-directory seems to retain its existing case) to lowercase, among other things, the ad click through rates increase.
This development has now been rolled out to most/all(?) users.
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PPC Management and Remarketing – Why it Should Matter to You
May 29, 2010
A few months ago, Google Adwords announced the full on release of a new opportunity for advertisers called “Remarketing“. This functionality has been around on other advertising platforms, but finally makes its appearance on the big G.
Not sure what ‘remarketing’ is? In theory, remarketing allows display advertisers to show specific ads to users who have visited designated page/pages on their website. These ads can be as tailored and specific as desired and offer advertisers to target a group of people who are very highly desirable – visitors who have previously checked out particular pages of an advertisers site and done some tire-kicking.
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