Google Adwords Management Meets Negative Keywords
April 18, 2008
There are a number of different PPC management strategies that can be employed. Depending on your industry, you can find a few different ways to maintain your Google Adwords management campaign.
If you talk with a Google PPC specialist, they will tell you that one of the most effective ways to run your PPC campaign is through the use of negative keywords. Although it’s not one of the flashier parts of your campaign, negative keywords hold a huge amount of opportunity for Google Adwords management campaigns.
How do negative keywords work in your PPC account? In essence, negative keywords are the “exception” to your bidding rules. For example, if you sell shoes, but you don’t carry any Pumas, you can use “puma” as a negative keyword. That way, when someone types in “puma shoes,” your ad does not appear and does not risk being clicked on. If someone types in “shoes,” however, and you have bought this keyword, your ad will still show.
When are negative keywords most frequently used with Google Adwords management? Typically, if you have bid on a number of keywords and set them to broad match, negative keywords are an absolute necessity. Phrase matches can utilize the negative keywords as well, but since they are set to phrase match, they won’t be used as frequently as the broad match will.
Ask your Google Adwords management team if your account uses negative keywords. You will frankly find negative keywords are often a good way to weed out adult content searches to your website – unless you are an adult site and then you can weed out the generic searches! No matter what, you will find that your budget is better spent when you employ negative keywords with your professional PPC bid management service.
Ask to see a list of your negative keywords from your PPC management company. After all, there are almost always additional situations and negative keywords that you could employ. The opposite can be true as well – your Google Adwords management firm could be using negative keywords on phrases that are actually applicable to what your company offers for products and services.
Learn how to use negative keywords for your PPC campaign. You can see an impact on your budget and the number of qualified visitors that come to your site almost immediately upon implementation. Ask about negative keywords with your Google Adwords management company now.