International PPC Targeting
April 22, 2008
Does your company operate in a number of different countries? Are you interested in targeting international visitors? Look into international targeting with your PPC campaign management.
One of the best aspects to PPC campaign management is how targeted you can make your campaign. Through a variety of factors, you are more likely to find and attract your target base of future and existing customers through PPC efforts. With a PPC campaign management account set up with exact specifics, you can ensure that the right people see – and click – on your PPC ads for the maximum return on ad spend and conversion results.
If you are an ecommerce site, you can set up your PPC campaign management account to include specific countries that you want to target. You can choose to have all of your campaigns shown in these specific countries or you can break it out even further.
By default, your PPC campaign management is set up to run in the United States alone. However, you can create a German campaign, for example, that will have ad groups containing only German keywords. In this way, you can focus on a specific country and have ad text that applies to German individuals. Choose keywords in German or in English to capture English visitors that might also be applicable to your company. You can write the ad text in the corresponding language and target the PPC campaign management account to only show in the country of Germany. In this way, you can create a very focused campaign for stronger conversion results.
See how effective international targeting can be for your business. You can create day-parting with these international campaigns as well. If you want your PPC management company to only focus on specific hours throughout the day – turning off ads during Latin country’s “siesta” time for example – you can customize your PPC account.
Let Google Adwords and your PPC campaign management work for you. The more customized your account is, the more targeted you can be, attracting the qualified customers that are more likely to bring in additional sales or leads for your business.
Setting up international targeting is not difficult with effective PPC campaign management. You can gain an international audience, but eliminate certain countries if they do not apply to your business. If you don’t ship to Asia, for example, you can exclude your ads from showing to those countries.