Have you discussed your landing pages with your Adwords management team lately? If you want to find a way to increase your conversions, the key could be in the landing pages that your Adwords management team is directing your paid search listings to.

Where do your visitors enter your site? Do you have one landing page in your PPC campaign, no matter what keywords you are bidding on? If so, this could be a problem.

Unlike organic search results, with your PPC management, you have the power to direct your visitors to the pages you want. Simply assign the landing page you prefer to appeal to the person typing in that keyword phrase and you are set. If you find yourself frequently sending your visitors to the same page, you either have keywords that are too general or you need more pages on your website that can offer different things to your different visitors.

For example, in your Adwords management, if you have someone type the word “pink shoes” and your ad comes up, you can direct them to a general page about pink shoes. However, if they type in “Puma womens pink shoes,” they should go to a different page entirely. If you send them back to the general pink shoes page, they might convert, but they also might not take the time to search for the specific brand and style they had been looking for and leave your website.

Talk openly with your Adwords management team about where your keywords are taking your visitors. Could your website benefit from adding more pages to direct your PPC visitors to more targeted landing pages? Do the landing pages satisfy what your visitors are searching for?

Be sure that your PPC management company has appropriately tagged these landing pages as well. After all, you are most likely measuring conversions through these pages so you have to be sure that you have correct data.

Look at your landing pages with your PPC management service account manager and see what recommendations he or she might have. Do you have a sufficient number of Call-to-Action pieces like “find out more!” or “buy now” buttons? Pretend you have never been to the site before and try to make a purchase or sign up for more services. Can you do it easily? Get all the information you can to improve your landing pages for your Adwords management team today.