PPC Management and the Google Content Network
August 15, 2008
I’ll be honest.
I have a secret that I’ve been keeping. I can’t help but let it out.
My favorite PPC network is without a doubt the Google Content Network.
What was once a confusing and untameable beast has become a reliable traffic behemoth. Smart ppc advertisers have realized this and are reaping the rewards.
Google has done a lot of work to help advertisers win the fight against click fraud and ‘made for adsense’ sites. These drags on ROI used to make the content network a joke and waste of time, but times have definitely changed.
Whether with improved placement performance reporting or the ability to prevent ads from showing on unwanted and ineffective websites, Google’s content network has become a great place for informed businesses to advertise.
I don’t want to mislead you, the content network is still a beast that can drain your ad budget faster than you can imagine. But, it is now a tameable beast for regular content network advertisers like myself and my clients.
In fact, Google is promising future improvements to the ‘refinability’ of the content network campaigns, a welcome sign for those companies reaping the rewards of proper Google content network campaign management.