Smart Site Targeted Campaigns
April 23, 2008
Does your PPC campaign have its content network turned on? Are you seeing strong results from it? Find out ways to increase your content network return with your Google Adwords campaign management.
The content network is a part of PPC, although it is set to default to run in the Google Adwords system, so it is currently running if you have not purposely turned it off. The content ads are those sponsored links that display next to the article. The text ads that are deemed relevant to the articles are the ones that will be displayed.
For some businesses, content network and Google Adwords campaign management works out quite well. Other businesses like ecommerce websites do not see a strong return on the content network bidding structure.
If you are one of the businesses that does well with content network, have your Google Adwords campaign management include a section of the content network called site-targeted campaigns.
How do site targeted campaigns work? Site targeted campaigns are very similar to content network ads with one distinct difference. Site targeted campaigns allow the business to control where the ads will show up. Your Google Adwords campaign management firm can spend the time looking up the most relevant websites to show your ads to gain the most exposure to the right visitors.
With a site-targeted campaign, let your Google Adwords campaign management staff choose the sites that would appeal to your target market. From there, you will set the maximum price for every thousand impressions that you want for showing your business ads. You will then be charged for every thousand impressions, rather than for the number of clicks that you receive to your campaign.
The site targeted ads that your Google Adwords campaign management team chooses are the only places that your ad texts will show up. What place on the page will your site targeted ads show up? The Google system will look at the maximum CPM (cost per thousand impressions) that you have set for the keywords and then compare them to the cost- per-click prices on the sponsored side. From there, it will look at the click-through’s of the standard version of these site targeted ads and place the best ads at the highest positions.
Get more information about a site targeted campaign from your Google Adwords campaign management team. They can set one up for you to get a high number of impressions at a very low cost.